"And here is where the Intrigue/train ad failed, IMO. Although you never see the name on the train, it’s obviously Amtrak. That association doesn’t really help sell the car — especially a car that was supposed to be an import fighter. Even many people who like long distance trains will acknowledge that Amtrak is a half baked attempt at something the Europeans and the Japanese do a lot better. Seeing an Amtrak train gets the viewer thinking about American mediocrity. It would have been better to have the Intrigue pacing a TGV through the French countryside, or something like that."
...대신, 광고랑 차 자체는 암 걸릴 일이 없다는 게 함정입니다.
